Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development.

Maserati is one of the automotive industry's marques of excellence - an example of prestige, elegance and luxury. Both the company and its cars embody a genuine sporting spirit as well as the distinctly Italian style and exclusivity that reflect on every walk of life. Maserati's aura of exclusivity comes from a tradition of success on the world's racing tracks, and a marriage of sophistication, craftsmanship and avant-garde technology. This glorious past has fuelled the Maserati legend, turning the Trident marque into a name whose fame is matched by exceptional sporting prowess. Emotion and sophistication underpin the values on which the Maserati legend was built.